The Ludica collective was formed in 2005 in Los Angeles by Celia Pearce, Jacki Morie, Tracy Fullerton and Janine Fron:

Celia Pearce, Assistant Professor, School of Literature, Communication & Culture, Georgia Institute of Technology
Since 1983, Celia Pearce has worked as an interactive media and game designer, artist, researcher and teacher. She is the author of The Interactive Book: A Guide to the Interactive Revolution (Macmillan, 1997), as well as other writings on game design and culture. Her projects include Iwerks and Evans & Sutherland's multiple-award-winning Virtual Adventures: The Loch Ness Expedition, a 24-player virtual reality attraction produced in 1994. Other clients have included: Walt Disney Imagineering, Universal Parks, BBH Exhibits, Lego Toys, and the Jerde Partnership, and more recently, Turner Broadcasting. Since 1998, she has worked as an academic researcher and teacher. She was instrumental in forming the Interactive Media program in the University of Southern California’s School of Cinematic Arts, as well as game studies initiatives at the University of California, Irvine. She is a co-founder of the Ludica women’s game collective. She received her Doctorate in Interactive Media from the SMARTlab Centre, Central Saint Martins College of Art and Design in London in 2006 and currently holds an appointment of Assistant Professor in the School of Literature, Communication & Culture, at the Georgia Institute of Technology where she directs the Emergent Game Group in the Experimental Game Lab, and teaches visual design, interactive art and game design. She has long been dedicated to developing games and interactive experiences that appeal to girls and women, and co-founded Ludica in 2005 to continue this work in a collaborative context.

:: Related Works ::

Self-Portraits ©2007 Celia Pearce

Jacquelyn Ford Morie, Senior Scientist, Institute for Creative Technologies, University of Southern California

Jacquelyn Ford Morie has been a Senior Scientist working in immersive media at the University of Southern California's Institute for Creative Technologies (ICT) since its inception in 1999. Prior to joining the ICT, Morie spent six years in the animation and effects industry at Disney Feature Animation, Blue Sky|VIFX, and the award winning Rhythm & Hues, creating specialized training programs for both traditional and digital aspects of production.  From 1990 to 1994, Morie worked as a researcher and educator at the University of Central Florida (UCF) in Orlando, Florida.  Her work in affective Virtual Reality environments at UCF’s Institute for Simulation and Training (IST) pioneered scenarios and environments designed to evoke emotional responses from their participants.  She also helped lead a group of after-hours students called the “Toy Scouts,” who created full-body immersive VR games using technology developed for the Army.   Most recently Morie has been involved in developing, playing and researching innovative and gender-neutral games. She is a co-founder of Ludica, with whom she has hosted game design workshops at the SIGGRAPH and DiGRA (Digital Games Research Association) conferences. Most recently she has contributed a chapter to Harry O’Neill’s book: Video Games and Adult Learning to be published early 2007. Morie was invited to participate in two NSF-sponsored game workshops: Beyond Barbie and Mortal Kombat, held at UCLA in 2006, and Gender Quest, held at Harvey Mudd College in 2004, and has spoken at many international venues on the subject of games for experiential learning. Morie is a long-standing member of, and has served on the Executive Council for, ACM SIGGRAPH, as well as holding several key positions within the annual conferences.  She is a member of IEEE, International Visual Effects Society (VES), Digital Games Research Association (DiGRA), Applied Psychophysiology and Biofeedback (AABP) Society, and International Society of Presence Research (ISPR).

:: Related Works ::

Self-Portraits, ©2007 Jacki Morie


Tracy Fullerton, Assistant Professor, Interactive Media Division, University of Southern California

Tracy Fullerton, M.F.A., is a game designer, educator and writer with fifteen years of professional experience. She is currently an Assistant Professor in the Interactive Media Division of the USC School of Cinematics Artswhere she serves as Co-Director of the Electronic Arts Game Innovation Lab. Tracy is the author of Game Design Workshop: Designing, Prototyping and Playtesting Games, a design textbook in use at game programs worldwide. Recent credits include faculty advisor for the award-winning student game Cloud, and game designer for The Night Journey a unique game/art project with media artist Bill Viola.

Prior to joining the USC faculty, she was president and founder of the interactive television game developer, Spiderdance, Inc. Spiderdance's games included NBC's Weakest Link, MTV's webRIOT, The WB's No Boundaries, History Channel's History IQ, Sony Game Show Network's Inquizition and TBS's Cyber Bond. Before starting Spiderdance, Tracy was a founding member of the New York design firm R/GA Interactive. As a producer and creative director she created games and interactive products for clients including Sony, Intel, Microsoft, AdAge, Ticketmaster, Compaq, and Warner Bros. among many others. Notable projects include Sony's Multiplayer Jeopardy! and Multiplayer Wheel of Fortune and MSN's NetWits, the first multiplayer casual game. Additionally, Tracy was Creative Director at the interactive film studio Interfilm, where she wrote and co-directed the "cinematic game" Ride for Your Life, starring Adam West and Matthew Lillard. She began her career as a designer at Bob Abel's company Synapse, where she worked on the interactive documentary Columbus: Encounter, Discovery and Beyond and other early interactive projects.

Tracy's work has received numerous industry honors including an Emmy nomination for interactive television, best Family/Board Game from the Academy of Interactive Arts & Sciences, ID Magazine's Interactive Design Review, Communication Arts Interactive Design Annual, several New Media Invision awards, iMix Best of Show, the Digital Coast Innovation Award, IBC's Nombre D'Or, Time Magazine's Best of the Web and the Hollywood Reporter's Women in Entertainment Power 100.


Janine Fron, Artist, Writer, & Game Designer

Janine Fron is a key member of the (art)n new media collective formed by Ellen Sandor in Chicago. She has contributed to individual works and installations that have been featured in more than 125 exhibitions in North America, South America, Europe, Asia and Australia. Permanent collections include the The Art Institute of Chicago, Santa Barbara Museum of Art, International Center of Photography and Musée Carnavalet in Paris. Commissioned projects include Smithsonian Institution National Museum of Natural History, Museum of Jewish Heritage: A Living Memorial to the Holocaust, Museum of Contemporary Art Chicago and State of Illinois Art-in-Architecture Program. She co-authored related technical papers published in Computers and Graphics and IEEE, and "The Future of Video Games as an Art: On the Art of Playing with Shadows" for The Cultural Policy Center at The University of Chicago.

An active member of the game design community in Los Angeles, she jointly formed Twitcherati, which hosted monthly salon-style discussions about the nature of art and games, and later Ludica. With the Ludica collective, she co-designed game making workshops for DiGRA, SIGGRAPH and ISEA. She presented "Sustainable Play: Towards a New Games Movement for the Digital Age" at the IT University in Copenhagen during DAC 2005, that was later featured in Games and Culture, Summer 2007. Additional publications include "Getting girls into the game: Towards a Virtuous Cycle," Beyond Barbie and Mortal Kombat: New Perspectives on Gender and Computer Games published by The MIT Press; "The Hegemony of Play," published in DiGRA 2007 proceedings; and "Playing Dress-Up: Costumes, roleplay and imagination" presented at The Philosophy of Computer Games, Winter 2007 and Women in Games, Spring 2007.



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